Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! Discover the business homepage “must-have”s with this homepage checklist. The more website planning you do before your build your website the greater the end product will be. Whether you realize your website badly needs a facelift or perhaps you just launched a new business or new product, this is a good time to understand and review your website content. ), No words in all capital letters (Exception: Section headings), Other articles on the topic written by experts, Make sure you are not interrupting your visitors before they reach their goal, If using a pop-up, make sure it can be easily closed, High contrast between font and background, Make clickable elements look like buttons or visually prominent links, Non-clickable elements (body text or headings), Navigation labels and CTA copy should be clear and not clever, Create every page with one action in mind you want your visitors to take, Call to action has a clear copy completing the phrase. It’s the one that converts the most visitors. Anywhere where you ask a prospect to take an action but anticipate particular reservations. Take a few minutes and go back and proofread as much content … He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times. He is also a research writer for MarketingProfs. Being a content marketer, you should understand when a concept is clear enough and re… After they’ve read your blog post, point your impressed readers towards the next step you’d like them to take. The sentence before the contact form reassures the reader that they will get a quick response. This checklist will help you achieve faster review cycles and ensure your digital content amplifies your sales and marketing efforts. Important: On your Blog page, your visitors expect to see the links to your blog posts. If you want your website visitors to keep reading, pay attention and connect with you, make sure you have these points covered on every page. Calls to action aren’t only for sales pages. Boost your visitor satisfaction, search rank, and site performance with this checklist. Understandable 4. ThePixel is a full-service website design and development agency located in Cedar Rapids, IA specializes in website design, website development, content management system (CMS), social media marketing, mobile apps, managed cloud hosting, website maintenance and other online web services. MarketingProfs provides thousands of marketing resources, entirely free! Ready to get started? This post is meant to be a first step in eliminating that problem. Do you offer many services and want to link to them from the top navigation menu? Use the list below to avoid content failures and to create a website that’s both engaging and persuasive. What’s the benefit? Your prospects are looking at your Services page. Pre-content creation checklist. Recommended reading: “How to Make Sure Your Homepage Sends a Clear Message (+ 7 Great Website Tagline Examples)”. This website content planner and checklist will guide you through the steps on how to plan, establish and create content for your new website in order to help you attract your ideal client and customer. Weeds out the clients who won’t be a good fit, Reassures your ideal clients that you are what they need, When someone has a question on another page, they may not think of checking your FAQ page and may leave your website. Actionable 5. You’ll find a checklist that can be used as a template for gathering website content from your clients on time. Why should your visitors care? Lists give you a natural reason to use numbered headlines, telling readers that the article will … A good content management system (CMS) can help you develop and maintain a beautiful, functional website with very little or no knowledge of web technologies like HTML, CSS, and JavaScript. Scroll down to read it now or grab this checklist as PDF for later. Feature your separate services on it and link to the corresponding pages, Link only to your main Services page from the top navigation without a drop-down menu. Testimonials are most powerful in context: On your homepage, About or Services page next to the claims you make about your offer. Additional information reassures the reader that this is the right way to ask for a free estimate. If you are a therapist or a nutrition expert, it’s possible that your clients will be reluctant to have their full names and photos displayed next to their testimonials. * – Source: “131 Words That Increase Web Traffic”. (As Yoda would phrase it.) ), Not linking to important pages (About us, Services, etc.). No items found. Great! Short description of what you offer and for whom, Link to the corresponding page in a form of a call to action, Address and eliminate possible objections, An embedded contact form and/or your email address, Enticing titles relevant to your target audience, Search bar (if you don’t have a search option in the navigation), Add a paragraph of what to expect on your blog, Feature several categories above the fold to increase the chances of your readers to find a topic they are interested in, More posts visible above the fold because of the horizontal layout for featured posts, Blog focus clear based on the featured topics, Your visitors have a better chance to find relevant content, as they can explore it based on their interests and not the publishing date of your latest blog posts, Your readers have a full picture of your expertise and an easy way to discover more relevant content, You have full control over what posts to draw your readers’ attention to, Huge “about me” section or other self-serving information that occupies a lot of space. Whether you’re launching a new website, rebranding your content, or simply taking a yearly look at updating what you … MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer. Bonus: Additional checklist “Things to Do Before Writing Your First Line on Your Website”. If so, the time will come when you need to perform a content audit. Document and enforce your sites content management roles, procedures, and style guide. To make that decision, you’ll need to review pages manually. A great Contact page is more than just a contact form. Your Blog page is one of the most visited on your website. Here’s a checklist to follow for designing pages that are clear and readable, and can be easily navigated by your audience. Start free trial Book a demo. Is it a blog that you intend to update regularly with posts? This will be your starting point. To give a ranking boost to a post that almost ranks on page #1, add an internal link to it from a page with a high authority. Tip: Navigation is the last place you should try to be creative. “Loved it!” is one of the worst testimonials you can use on your website. Is your homepage doing its best to attract new clients? Lists. Use this checklist to create blog posts that rank in search, grow your audience and get you new clients. Ranking a website now means following a set of rules (an SEO checklist), creating quality content, and earning high quality links. Headline tips and too… Or if it’s a homepage or a blog post. Otherwise, you can review the privacy policy here. The Official ‘Successful Website Checklist Challenge’ PC Limited’s Web Design Check List A Solid Web Design Checklist A Website Design & Development Project Checklist. A friendly face and a conversational tone puts the reader at ease. Add a link to your Contact page at the end encouraging your visitors to contact you if they haven’t found the answer to their question. Findable 2. Tip: You don’t have to include all these points in your footer, of course. A successful website is a product of effective planning. Users tend to skip top-level navigation labels if there is a drop-down menu. If you do content marketing and use your blog posts to attract new customers, you should think of your blog posts as your “salespeople”. Tip: To make sure that your website tagline is clear, ask yourself if you would use the same words to explain it to a stranger. Creating valuable content checklist:As you work through all of your content ideas, keep these key considerations in mind to ensure that you will be providing value to your audience. You may like these other MarketingProfs articles related to Content: Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free! Don’t trust headline analyzers as they won’t accurately reflect the reaction of *your* audience to the headline. It's a great way of letting customers understand all of the information,… Make a promise relevant to your target audience, Use a hook (trigger curiosity, ask a question, address a fear, etc. Even if your website visitors are skimming your page, they’ll get the main message of the testimonial from its heading. These checklists will be espeically useful to you if you are a freelance web … After working with a variety of small businesses, we realized there was a clear starting checklist for website content. No elements that are moving on their own: Post text is well-formatted and scannable: A short personal introduction that shows you as: Featured services (one section for every service): How can you impress your readers and keep them engaged? Ranking has become more difficult, which is a good thing. It’s because it’s keeping the spammy SEO gamers at bay and is helping deserving websites … We have compiled a checklist of the types of content you would need to help you get started in telling a compelling and engaging story that drives engagement. The main question it should answer: What problems do you solve and how you can help your customers? A printable.pdf-version is available as well. If you want more people to contact you, you need to do better than having just a generic contact form on your Contact page. The 15 items below are from our comprehensive web review checklist of 35+ items. It’s tempting to put too much information on your homepage. A headshot, the full name and the website URL shows that it comes from a real person. Tip: Don’t fall prey to the peer pressure of having all the modern design features. Anything that is unclear or requires them to pause and think will cause irritation or will be overlooked. In reality, most of businesses don’t have the time … But your web project doesn’t have to be so difficult – as long as you have a simple checklist. WEBSITE CHECKLIST: EVERY PAGE Whether it’s your homepage or your blog post, if you want your website visitors to keep reading, pay attention and connect with you, make sure you have these points covered on every page. Reorganize the information on your website to have only top-level navigation. So, the next thing on the website content checklist is a 404 page that opens when users enter the wrong address. Make the answers succinct and to the point linking to the in-depth posts on the topic, if necessary. A Blog page can do more than just list your recent posts. Meet their expectations on where to find certain elements and how to interact with them: Calls to action aren’t only for sales page. But your potential clients will understand why it’s the case. In most of the cases, it’s better to answer the questions your website visitors may have on the spot – on a specific page they may need this information. Use this website content checklist to fill every page of your website with content your audience will love and turn your business website into a business generating machine. It’s vague and unspecific, which make it less believable and useless for your potential customers. Not all testimonials are created equal. Just select the most relevant for your business. Uses full names and, if possible, headshots of the clients, Reinforces your unique value proposition, and/or, Uses data behind the value service / product delivers, and/or, Addresses initial fears of your customers and explains how they were eliminated. A Simple Content Strategy Checklist for Your Website Redesign Project. In a perfect world we’d all operate by a tight content strategy, and be be reviewing and updating our web content at regular intervals. You want to have enough information to prevent repetitive questions from potential customers, but you also don’t want to overwhelm your website visitors with loads of pictures and content. Your idea should take ten stepsfrom generation to implementation (selection, feedback, test drive, corrections, etc.). Tip: When using bullet points, make sure you leave enough white space between individual points. Whether you also need a Testimonials page depends on your industry and your visitors’ expectations. Continue reading "A 12-Step Checklist for Creating Good Website Content [Infographic]" ... All faces clearly visible and recognizable, People looking straight or towards the text of the page (not away from it), Statistics (for ex., books review score, copies sold). Go beyond a standard blogroll and offer your website visitors a better way to discover relevant content. Every website has room for improvement. Follow the steps on the left to get started. So, even with no picture and the first names only, your testimonials will be believable if they are specific enough. If you already have a Testimonials page, look at your Google Analytics to see how many people are actually visiting it. Content: Step one is to make sure your content is all in line. This is a crucial moment, as the whole content marketing strategy will depend on those ideas. If you get stuck, use this. This website uses cookies to collect some data about your activity. Whether you’re unsure where to start, or you’re just looking for some expert tips and tricks to take your site to the next level, we’ve got the perfect thing for you: our free website building checklist. ** – Source: “How to Arouse the Magic of Sensory Words (Even in Business Writing!)”. Tip: Your About page isn’t a place for your ramblings about your career path, your hobbies or your philosophy. 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